ASK4
STRATEGY
Win the deal, not the war.
Being right feels good. Getting a deal feels better.
Live online & in person
4 sessions
Advanced / Strategic
Ever won the argument and lost the deal? When your ego steps aside, you finally start getting what you actually came for.
You walked in with a plan, then one comment got under your skin and it became about winning. Sound familiar? Ego quietly sabotages deals. Here you'll learn to stay calm, see what the other side needs and agree well.
SOUND FAMILIAR?
Win the deal, not the argument, in 4 sessions.
No hard-sell tricks. A calm way to get what you need and keep the relationship.
THE PROBLEM
“One comment, and suddenly it's about winning.”
↓
WITH ASK4STRATEGY
You catch your triggers
You see the moments that pull you off course in a negotiation, and stop them from taking over.
Session 1 · your trigger list
THE PROBLEM
“I never really know what the other side wants.”
↓
WITH ASK4STRATEGY
You see what both sides need
You get clear on interests, yours and theirs, before you speak, so you find options that work.
Session 2 · an interests map
THE PROBLEM
“We agree, then the deal falls apart.”
↓
WITH ASK4STRATEGY
You close deals that last
You reach agreements both sides will keep, and protect the relationship for next time.
Session 4 · a plan for your next deal
The learning journey
From “I need to win this” to “we found what works.”
Tap each stop to see what happens there.
1
2
3
4
Notice
Choose
Apply
Sustain
What sets me off?
What do we each really want?
How do I stay calm in it?
How do I close a deal that lasts?
MODULE 1 ·
Notice
What sets me off?
See the triggers that pull you off course.
YOU LEAVE WITH
A personal map of your triggers, and how to catch them early.
1
Your starting point
Recall a negotiation that went wrong, and the moment it turned.
2
Your triggers
Notice the comments, tones and situations that put you on the defensive, fast.
3
Ego at work
See how the need to be right or respected quietly changes what you say and do.
4
Trigger map
Write down your top triggers, and what usually happens right after.
1-MINUTE TEST
Is it you or your ego negotiating?
Question 1 of 5
0%
The other side makes a dismissive comment. What do you do?
Real people, real change
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[Video: 60 sec from a real session]
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[Participant testimonial: what changed for them after the course.]
[Name] · [Role], [City]
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[Participant testimonial: one concrete result they got.]
[Name] · [Role], [City]
Upcoming sessions
Find a format that fits your life
Live online
Next start:
16 November 2026
In person
Next start:
16 November 2026
4 sessions
Dates and delivery options to be confirmed
Live online
Next start:
16 November 2026
In person
Next start:
16 November 2026
4 sessions
Dates and delivery options to be confirmed
Negotiate calm, not ego.
One calm conversation today. Better deals ahead.